Announcements
Cigarette Racing Team Announces Launch of New Partnership with Ultimate Marine, Expanding the Customer Experience in Central Florida
10.25.2022
MIAMI, October 25, 2022 -- The world of powerboating in Central Florida has officially launched into a new era. Cigarette Racing Team, the world’s most iconic leader in performance and racing boats, announces its newest partnership with Ultimate Marine, a marine dealership that’s quickly becoming an industry leader, offering a premium boating experience.
As both brands are driven by creative instinct, boundless possibilities, and their shared drive for customer satisfaction, this union pushes the limits of how customers experience their powerboats, through Ultimate Marine’s premium dealership setting.
“We are proud to partner with Ultimate Marine, expanding the Cigarette Racing Team lifestyle in one of the fastest growing boating markets in the country,” says Cigarette Racing Team CEO, Alex Ruiz. “The team at Ultimate Marine has an outstanding track record and industry-leading expertise to identify, attract, and deliver our brand’s vision to customers in the Central Florida area,’’ Ruiz added.
"We’re excited to join such an iconic brand and provide a customer experience which delivers active involvement and a personal touch, “ says Ultimate Marine Owner, Joe Labon. “We share the same vision of superior customer engagement forging the next chapter in our brand's evolution.”
This customer-centric approach brings a customer experience and level of service that is unmatched in the marine industry. Potential and existing Cigarette clients can expect access to Ultimate Marine’s vast ability to confidently deliver a VIP boating experience, born out of three decades of commitment to their Ultimate VIP clientele, ranging from the world's top professional sports and entertainment figures, to prominent business executives and boating enthusiasts.
“At Ultimate Marine, we create the Ultimate Experience,” says Labon. “Here, our customers will come into contact with Cigarette in a completely new way, showcasing a range of products and boating event formats – all related to the theme of charting your nautical dreams. We also offer specialty options for those interested in our Ultimate Marine customer experience: from initial pre-ordering and design, as well as our hands-on building and delivery process, to full access of our 80,000 square foot in-house custom facility, to enjoy our Ultimate VIP experience,” added Labon.
“Ultimate Marine took delivery of its first Cigarette, a 41 Nighthawk, and we welcome everyone onboard, as we bring the Cigarette lifestyle to boating enthusiasts from across the globe at the Fort Lauderdale International Boat Show,” says Ruiz. Ultimate Marine will be joining the Cigarette Racing Team at the Fort Lauderdale International Boat Show (FLIBS) Oct. 26-30, Dock H Slip 837.
Media Contact: Diana Diaz, Diana@cigaretteracing.com
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